Whether new restaurant, pop-up, fast-casual concept, hotel F&B, QSR, functional beverage, better-for-you snack, premium drink or food innovation lab — we develop brands that do not just look good, but create orientation, trigger desire and scale. Food & Beverage is more than taste. It is attitude, atmosphere, ritual, community and recognition. That is exactly where we start.
Market experience:
10+ Years Food & Beverage
Proven projects:
6+ F&B Brands successfully launched
Track record:
Product launches — in-store & digital
Why Floid.
Floid has been working with Food & Beverage brands for over a decade — whether product launch, rebranding, packaging design, communication or performance marketing. In-store and online. For our own products and for clients. We know this market not from textbooks, but from practice. As a food and beverage branding agency based in Zurich, we accompany brands from the first idea to visible impact.
Our difference.
Your product needs to perform — not just look good. We have not only accompanied Food & Beverage products, we have developed, launched and proven them in the market ourselves. This gives us an understanding of FMCG reality that cannot be learned from books. We know what it means when a product is on shelf and needs to perform. And we know how to get it there.
Who we work with.
Restaurants, fast-casual brands, hotel F&B, food startups, beverage brands, functional drinks, D2C products, pop-ups and retail food. We develop brands that do not just look good, but create orientation, trigger desire and scale.
Brand worlds, not single measures.
Since 2007 we have accompanied Food & Beverage concepts from the first idea to ongoing operations — based in Switzerland, with a focus on FMCG branding, hospitality brands and beverage brands. Branding, packaging, space, menu, content and community all follow one shared idea. The result is a brand presence that not only looks great, but holds up in daily reality — for guests, teams, investors and trade partners.
How we work
We work the way your product and situation requires — not by the book.
Some clients come with a finished product that needs repositioning. Others start from scratch and need everything: positioning, design, launch strategy, performance. Others have a specific gap — a relaunch, a campaign, a digital growth strategy. Our offer is deliberately modular: 360° when you need a full partner, focused and specific when you know what you want.
Understand &
Analyse
Analyse market, target groups, competition, offer, business model and cultural codes — identify opportunities and gaps.
Position &
Design
Define brand strategy, story, tone and differentiation — develop visual identity, packaging and touchpoints.
Launch &
Activate
Bring the brand live — website, social, campaign, POS, launch, community and performance.
Perform &
Grow
Measure impact, sharpen content, optimise channels and drive growth.
What we do for you
From idea to performance — all from one source or exactly what you need.
Whether product launch, rebranding or growth strategy: we bring your Food & Beverage product where it needs to perform.
Product &
Design.
Positioning, packaging and brand world.
Design- Brand Strategy & Positionierung
- Naming, Claiming & Brand Narrative
- Visuelle Identität & Design System
- Packaging & Product Design
- Spatial Design & Signaletik
- Menu Design & POS Material
Launch &
Communication.
Campaigns, content and channel strategy.
Activate- Go-to-Market Strategy & Launch Planning
- Campaign Development & Execution
- Content Strategy & Creator-ready Assets
- Social Media & Community Management
- F&B Influencer & Creator Marketing
- Guest Experience Design
Performance &
Wachstum.
Digital, in-store, measurable.
Perform- Performance Marketing (Paid Social, SEA)
- Website, Shop, Reservation & Delivery
- SEO & Content Marketing
- Analytics, Tracking & Reporting
- Growth Strategy & Scaling
- Franchise & QSR Systems
Brand Strategy & Positionierung
We sharpen idea, target group, market position, purpose, brand story and value proposition — so it is clear what your concept stands for and why people come back.
Naming, Claiming & Brand Narrative
We develop names, claims and stories that work in everyday life — on menus, packaging, social media, pitch decks, websites and franchise materials.
Brand Design & visuelle Identität
Logo, typography, colours, imagery, illustration, motion, design system and guidelines — a presence that is instantly recognisable, digital, physical and consistent across all touchpoints.
Packaging & Product Design
For food, drinks, supplements, functional beverages and D2C brands — clean label, premium feel, shelf impact, unboxing moment and clear information belong together.
Spatial Design, Signaletik & Guest Experience
We translate brands into spaces — restaurant design, wayfinding, menu boards, uniforms, take-away zones, pop-up areas, festival stands and activation spaces.
Content, Community & Launch
Campaigns, social media systems, creator-ready assets, product shots, community mechanics and launch measures that build reach, relevance and recognition.
Digital, E-Commerce & Growth
Websites, shops, reservation, delivery, funnel, SEO, SEA, paid social, tracking and performance reporting — so brand and growth work together.
AARVER
30 days
Sold out
DROPZ
5.8
ROAS
NA x Timo Meier
MVP
Collaboration
Einblicke
Hinter den Kulissen.
Über 10 Jahre Food & Beverage bedeuten über 10 Jahre reale Marktarbeit — Produkte entwickelt, lanciert, positioniert und skaliert. Was du hier siehst, ist nicht Theorie.
01 · Aarver Negroni
02 · Cosmo Luzern
03 · ACE Nutrition
04 · Coffee Dropz
05 · Good Panda Popup
06 · Misobar Binz
07 · Mood Candy
08 · Coffee Dropz
09 · Good Panda Popup
10 · Misobar Binz
11 · Cosmo Luzern
12 · Mood Candy
13 · Coffee Dropz
Services
Frequently Asked
FAQ
What does a Food & Beverage branding agency do?
A Food & Beverage branding agency develops strategy, positioning, naming, visual identity, packaging, digital touchpoints, spatial impact and communication for food, drink and hospitality concepts. The goal is a brand that stands out in the market, is understood and works consistently across all touchpoints.
Does Floid support new restaurant concepts?
Yes. Floid accompanies restaurant concepts from the first idea to launch — including positioning, branding, menu design, signage, spatial design, website, social content and guest experience.
Does Floid work with Beverage Brands?
Yes. Floid develops brand presences for beverage brands, functional drinks, premium drinks and D2C products — including packaging, brand story, campaigns, web design, e-commerce and social media systems.
Can Floid develop branding and packaging together?
Yes. Especially in Food & Beverage this makes sense, because brand, product, packaging, shelf impact, online shop and communication must be thought through together. The result is a consistent presence from strategy to POS.
When should Floid be involved in a food or hospitality project?
Ideally early — before name, space, packaging, website or campaign are fixed. The earlier strategy, offer, design and guest experience are thought through together, the clearer and more efficient the later execution.
Is your product in the pipeline? Or is your existing Food & Beverage product not yet where it should be? Now is the right time. Every great collaboration starts with a conversation — no strings attached.
Let's talk before your brand becomes just a logo.
Get in touch